Lakeside Software Names Brinton E. Baker as
Chief Marketing Officer
Addition of technology industry veteran brings strategic marketing and
product management expertise to accelerate market development
Bloomfield Hills, MI ― September 13, 2011 ―
Lakeside Software, a leader in business intelligence solutions for IT professionals, today
announced that Brinton E. Baker has joined the firm as its top marketing executive, effective
immediately. A recognized global strategist with deep industry expertise, Mr. Baker has been
named vice president of marketing and chief marketing officer and will oversee all aspects of
the firm’s marketing and product management initiatives in its domestic and international
markets. In his new role, he reports to Michael Schumacher, president and CEO of Lakeside
Software, and is a member of Lakeside’s executive management team.
In previous senior marketing and product management roles at leading technology companies
including Apple, Oracle, NEC, Motorola and CompuServe, Brinton Baker has been instrumental
in the design, development and introduction of innovative products that opened new
markets. Mr. Baker started his career as an award-winning software engineer at Data General.
“We are thrilled to have Brinton join Lakeside’s leadership team,” said Michael Schumacher,
president and CEO, Lakeside Software. “His keen ability to think both strategically and
creatively will ensure Lakeside is in the right markets with the right products and doing
the right things for our clients. Because he also has vast experience in the technology
field, he understands the unique needs of our clients and the firm.”
“Lakeside's technology and culture will drive the company's continued success,” said
Brinton Baker. “The patented DataMine™ technology for collecting, aggregating and
visualizing user data is truly a game-changer; there is nothing remotely comparable on
the market. And Lakeside's team-oriented, technology-centric culture creates an ideal
environment for rapid innovation and product development. Lakeside has tremendous
potential and I'm excited to be part of the team.”
Brinton Baker earned a bachelor's degree cum laude from Tufts University and an M.B.A.
from the Harvard Business School.
About Lakeside Software
Lakeside Software is the leading provider of business intelligence solutions for IT professionals.
The SysTrack data platform includes solutions for User Experience Scoring, End-to-End Monitoring,
Problem Diagnostics, VDI Assessment & Planning and Power Management that empower IT with the
actionable information to dramatically improve productivity and reduce costs. The patented DataMine
distributed relational database architecture aggregates user-level data unmatched in depth and
quality, enabling SysTrack’s sophisticated reporting intelligence to deliver unprecedented
insight into application usage and resource utilization.
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Lakeside Software, SysTrack and DataMine are registered trademarks and/or trademarks of Lakeside
Software, Inc. in the United States and other jurisdictions. Third-party trademarks mentioned
are the property of their respective owners.