Press Release

Lakeside Software Names Brinton E. Baker as
Chief Marketing Officer

Addition of technology industry veteran brings strategic marketing and
product management expertise to accelerate market development

Bloomfield Hills, MI ― September 13, 2011 ― Lakeside Software, a leader in business intelligence solutions for IT professionals, today announced that Brinton E. Baker has joined the firm as its top marketing executive, effective immediately. A recognized global strategist with deep industry expertise, Mr. Baker has been named vice president of marketing and chief marketing officer and will oversee all aspects of the firm’s marketing and product management initiatives in its domestic and international markets. In his new role, he reports to Michael Schumacher, president and CEO of Lakeside Software, and is a member of Lakeside’s executive management team.

In previous senior marketing and product management roles at leading technology companies including Apple, Oracle, NEC, Motorola and CompuServe, Brinton Baker has been instrumental in the design, development and introduction of innovative products that opened new markets. Mr. Baker started his career as an award-winning software engineer at Data General.

“We are thrilled to have Brinton join Lakeside’s leadership team,” said Michael Schumacher, president and CEO, Lakeside Software. “His keen ability to think both strategically and creatively will ensure Lakeside is in the right markets with the right products and doing the right things for our clients. Because he also has vast experience in the technology field, he understands the unique needs of our clients and the firm.”

“Lakeside's technology and culture will drive the company's continued success,” said Brinton Baker. “The patented DataMine™ technology for collecting, aggregating and visualizing user data is truly a game-changer; there is nothing remotely comparable on the market. And Lakeside's team-oriented, technology-centric culture creates an ideal environment for rapid innovation and product development. Lakeside has tremendous potential and I'm excited to be part of the team.”

Brinton Baker earned a bachelor's degree cum laude from Tufts University and an M.B.A. from the Harvard Business School.

About Lakeside Software

Lakeside Software is the leading provider of business intelligence solutions for IT professionals. The SysTrack data platform includes solutions for User Experience Scoring, End-to-End Monitoring, Problem Diagnostics, VDI Assessment & Planning and Power Management that empower IT with the actionable information to dramatically improve productivity and reduce costs. The patented DataMine distributed relational database architecture aggregates user-level data unmatched in depth and quality, enabling SysTrack’s sophisticated reporting intelligence to deliver unprecedented insight into application usage and resource utilization.

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Lakeside Software, SysTrack and DataMine are registered trademarks and/or trademarks of Lakeside Software, Inc. in the United States and other jurisdictions. Third-party trademarks mentioned are the property of their respective owners.