Gartner Market Guide for Digital Experience Monitoring Solutions

Gartner Logo for Digital Experience Monitoring Solutions

The demand for digital experience monitoring (DEM) technologies is here to stay. 

Gartner's 2020 Market Guide for Digital Experience Monitoring makes the recommendation that infrastructure and operations (I&O) leaders should deploy endpoint monitoring solutions to gain holistic visibility into employees' interactions with workplace technology. This report also recognizes Lakeside Software as a representative vendor in this growing industry.

Here's what Gartner predicts:

"By 2025, 70% of digital business initiatives will require I&O leaders to report on the business metrics from digital experience, up from less than 15% today." ~ Gartner

Download Gartner's market guide and get an insightful overview of the DEM market.

That's what you will learn from reading this report:

  • What digital experience monitoring is
  • How IT monitoring strategy has evolved 
  • Why DEM technologies are instrumental to IT and business strategies
  • Who the representative vendors are in this market

Navigate the trends in digital end-user experience

Digital experience monitoring tools track and assess the quality of employee and external customer experience with technology. Gartner notes that these solutions are evolving from an emphasis on availability, application performance management, and security to becoming more strategic to measuring the total business impact. 

Gartner highlights that measuring performance issues from the point of view of the user can help organizations to:

  • Gain a comprehensive view and assessment of the digital experience
  • Improve and ensure employee productivity
  • Identify areas to focus on to achieve better business outcomes

Gartner describes three subcategories within the DEM market and has named Lakeside Software as a representative vendor in all three of them:

  • Real user monitoring
  • Endpoint monitoring 
  • Synthetic transaction monitoring

Workplace changes prompt the demand for digital experience monitoring tools

The need for endpoint and real user monitoring solutions surged in 2020 due to the global pandemic. According to Gartner, remote and hybrid forms of work will keep driving strong demand for DEM technologies.

Digital experience management is instrumental in expanding organizations' views across digital workplaces, whether employees are working remotely or in the office. This visibility contributes to the optimization of the operational costs because it enables the IT department to reduce response time to technology issues, take proactive actions, and align technology KPIs to revenues and other business metrics. 

Gartner also predicts that deploying DEM tools is also key to achieving more successful digital transformation projects.

Download Gartner's guide on digital experience monitoring solutions

Looking for a more in-depth look into Gartner's analysis of DEM technologies? Get your complimentary copy of Gartner's Market Guide for Digital Experience Monitoring.