Privacy Statement

Privacy Statement

Last revised 2 November 2020.            

When you or your representative or agent give us personal information of, or about, you, you consent (and/or your agent consents on your behalf) to the collection, storage, processing, sharing and other activities with respect to your information as provided for in this Privacy Statement.

Note for those in the European Economic Area (the “EEA”)

We comply with both the EU-U.S. Privacy Shield Framework and the Swiss-U.S. Privacy Shield Framework, as set forth by the U.S. Department of Commerce, regarding the collection, use, and retention of personal information transferred from the EEA, the United Kingdom, and Switzerland, respectively, to the United States.  We have certified to the Department of Commerce that we adhere to the Privacy Shield Principles that are a part of the Privacy Shield program (the “Principles”). To learn more about the Privacy Shield program, and to view our certification, please visit

This Privacy Shield Privacy Statement (available at covers personal data about data subjects who are citizens of any EEA member state, the United Kingdom, or of Switzerland, where the personal data is transferred to, and/or processed in, the United States. If your personal information comes from the EEA and you have not consented otherwise, the Privacy Shield Privacy Statement, and not this Privacy Statement, covers your personal information.

If a data subject gives his or her consent to the export of his/her personal data to the United States, and/or processing of his or her personal data in the United States, that consent governs such export and processing and the Privacy Shield Privacy Statement doesn’t apply to any export or processing within the scope of that consent.


When this Privacy Statement refers to “Lakeside,” “we, “us,” “our,” or similar terms, it means Lakeside Software, LLC, a Michigan USA corporation, as well as Lakeside Software EMEA Limited, Lakeside Software Pty Ltd, Lakeside Software Japan KK, Lakeside Software GmbH, and Lakeside Software India Private Limited.

When this Privacy Statement refers to “you” or uses similar words, it means the subject of the personal information discussed in this Privacy Statement.

Other privacy statements may also apply to specific services for which you sign up, or to Lakeside apps and/or resources that you use (e.g., document repository services rendered by third parties). Those privacy statements should be read together with this one. Other third-party services or applications that are used in connection with Lakeside’s services might also have their own privacy statements. Those statements have separate terms and should be read independently from this Privacy Statement.

What information does Lakeside collect?

Lakeside collects personal information like name, address, telephone number, other contact information, billing and payment information, information about business roles, and information about service requirements and inquiries.

Lakeside, or its Internet service provider (“ISP”), may collect log-file information, such as Internet protocol (“IP”) addresses, browser type, ISP, referring/exit pages, platform type, date/time stamp, and number of clicks.

If you provide personal information of a third party to Lakeside (such as when you sign up a colleague to receive information from or about Lakeside, when you provide information about a person to enable the person to have credentials or receive services, or you analyze personal information of that person using Lakeside’s services or applications), you represent and warrant to Lakeside that you have all necessary authority to provide that information to Lakeside and to grant to Lakeside all rights in the information necessary for Lakeside to do everything with that information that this Privacy Statement permits Lakeside to do.

How does Lakeside collect personal information?

Lakeside collects some of the information directly from you when you provide it to Lakeside, whether through Lakeside’s website(s) or Lakeside applications, at conferences or marketing events, and when you acquire goods and/or services from Lakeside or its affiliates or suppliers.

Lakeside collects information from other sources, as well, such as directories, membership lists, conference attendee information, people who acquire Lakeside services for you or for your benefit, and third-party information providers.

How does Lakeside use the information that it collects?

Lakeside uses personal information in the following ways.

  • To provide services to you and/or to your organization;
  • To analyze trends and to administer websites, applications, and other resources;
  • To communicate with you, and
  • To provide offers by Lakeside or third parties that might interest you.

If Lakeside anonymizes the information (combines it with other information, redacts it, or otherwise makes it so that it no longer reasonably identifies you), Lakeside can use the information for any purpose.

How does Lakeside treat information of persons under the age of 18?

It is Lakeside’s policy to refrain from knowingly collecting or maintaining personally identifiable information relating to any person under the age of 18. If you are under the age of 18, please do not supply any personal information to Lakeside. If you are under the age of 18 and have already provided personal information to Lakeside, please have your parent or guardian contact Lakeside immediately using the information below so that Lakeside can remove such information from its files. If you are the parent or guardian of a person under the age of 18 and you have reason to believe that that person’s personal information has been collected by Lakeside, please contact Lakeside immediately.

How does Lakeside use online tracking methods?

Lakeside uses cookies and other methods on its website(s) and/or other resources to provide offers that might interest you and to personalize the content that Lakeside provides to you on Lakeside’s website(s) and/or other resources. Lakeside may also serve, provide, or designate the content of ads or other presentations on third-party websites, including on third-party websites or as part of third-party services. Some cookies or similar devices exist only during a particular session, and some are persistent over multiple sessions over time.

These methods can allow you to maintain your account log-in information and other information between visits, and they allow Lakeside to measure and record activity.

Lakeside may use advertising service providers to serve Lakeside advertisements on other websites or resources that you visit or use. In serving Lakeside advertisements, these companies may use cookies and other tracking devices to collect information about your visits to other websites and resources, like browser type, IP address, which page or content was visited, and time of day. Lakeside uses this information to evaluate advertising, customize user experience, and focus marketing and other communications to you and users like you.

Third parties whose websites or other resources you use might also use cookies or other tracking methods. This Privacy Statement does not apply to third parties’ practices. You should obtain and read the privacy statements of those third parties to understand their practices with respect to cookies and other tracking devices.

You can set your web browser to reject cookies. Each browser is different, so you should check your browser’s “Help” menu to learn how to change your cookie preferences. If you reject or block cookies, Lakeside’s website(s) might not function as intended.

Many web browsers have a “do not track” setting. That said, there is no widely-accepted standard (through the World Wide Web Consortium or otherwise) governing what should happen when a user selects “do not track” in his or her browser. If and when an industry consensus is reached about how to treat a “do not track” setting, Lakeside will determine whether to follow that consensus approach. In the meantime, enabling “do not track” in your browser will not change what information is exchanged with your computer, or how that information is used.

You might be able to exercise choices regarding third-party cookies and/or tracking devices. You can obtain more information about those choices at or

With whom, and how, does Lakeside share your information?

  • Anonymized information. If Lakeside anonymizes information (i.e., combines it with other information, redacts it, or otherwise makes it so that it no longer reasonably identifies you), Lakeside may share that information with anyone for any purpose.
  • Outsourcing providers. Lakeside may provide your information to outsourcing providers to provide goods and services, to provide technical support, provide training, or perform other functions in support of Lakeside’s conduct of its business.
  • Successors. If Lakeside sells or otherwise transfers (or investigates the potential sale or other transfer of) all or a part of its business, Lakeside may transfer to, or share with, the actual or potential buyer or other transferee, the personal information associated with the potentially or actually transferred business. During any due diligence process with a potential buyer, Lakeside will impose obligations of confidentiality and restrictions on the use of information. Such transfer would be for the purpose of facilitating due diligence and/or allowing the buyer or other transferee to operate the business.
  • General use. Lakeside may share your information with others, (whether in return for compensation or otherwise) for joint marketing initiatives or to permit third parties to market goods or services to you.
  • To comply with legal requirements. Lakeside may share your information if required by law enforcement, government agencies, courts, or others where Lakeside believes that its cooperation with information requests is required by law.

International Transfer.

Lakeside may transfer your information to, and store and process your information in, jurisdictions other than the jurisdiction in which you live and/or work. Such other jurisdictions might have laws that treat your privacy differently from the jurisdiction in which you live and/or work. You consent to any such transfer, storage, and/or processing.

What about links and other information provided by others?

One or more Lakeside websites or other resources might contain links to other websites or other resources that are not operated by Lakeside. Lakeside does not operate those websites or resources, and Lakeside cannot control the information that the operators of such websites gather or what the operators of such websites do with the information. Lakeside is not responsible for the activities of the operators of such other websites or resources.

How does Lakeside secure and safeguard my information?

Lakeside uses, and requires that its service providers use, commercially reasonable physical, technical, and other safeguards designed to prevent unauthorized access to, use of, or alteration of, your information.

Does Lakeside supplement the information that I provide?

Lakeside sometimes supplements the information that it receives from you with other information that Lakeside receives from third-party sources, such as credit card issuers, directories, and/or information clearinghouses.

How May Lakeside notify me in the case of a data breach?

For the purposes of any applicable law regarding notification of persons whose personal information was, or is reasonably believed to have been, acquired by an unauthorized person, Lakeside’s information security policy provides that any required notification may, where permitted by law, be made by the use of e-mail, telephone, fax, mail (including, but not limited to, a notice printed in an available area of a bill or statement) or posting a notice on a Lakeside website or other electronic resource. The specific means used is up to Lakeside, and Lakeside will use its commercially reasonable judgment based on the circumstances. Where any notice is to be sent to a specific address or number (such as e-mail address, physical address, telephone number, etc.), Lakeside will use the latest available address in its records. EXCEPT TO THE EXTENT PROHIBITED BY LAW, YOU AGREE TO THIS MEANS OF NOTIFICATION.

How can you correct your personal information?

If your personal information changes, if you have reason to believe that your personal information as Lakeside maintains it is incorrect, or if you no longer desire service, you may contact Lakeside using the contact information below and Lakeside will accommodate all reasonable requests for such changes.

How does Lakeside handle choice and opt-out?

Users who no longer wish to receive newsletters, digital notifications, or promotional materials or have their information provided to third parties may opt to not receive such communications or have information shared by contacting Lakeside using the information below. Please be prepared to tell us the specific Lakeside good or service with respect to which you wish to opt out. Lakeside will comply with such requests as soon as is commercially practicable. Such compliance may involve batch processing and other processes that take 30 days or longer. If you opt not to receive such communications or allow Lakeside to share your information and then give your personal information to Lakeside again using a site or under other circumstances that permit us to use your information, Lakeside will regard your opt-out as rescinded.

Note that opting out will not have any effect on information that Lakeside has shared with third parties as permitted by this Privacy Statement.

To change your preference with regard to the way your information is treated, contact us using the contact information below.

What if I opt out and then do things that opt me back in?

If, after opting out, you do certain things that invite us to use your personal information again, Lakeside will regard you as having opted back in. Examples include, but aren’t limited to, asking one of Lakeside’s personnel (verbally or otherwise) to send you information, signing up for an event, or similar communications or transactions. As always, Lakeside will abide by the provisions of this privacy statement with respect to your personal information that you provide to Lakeside.

How quickly does Lakeside respond to requests?

Lakeside will use commercially reasonable efforts to timely make any changes you request. Many such changes are accomplished using batch processing (i.e. collecting a number of similar change requests and making all such changes at once), so the changes might not be immediately effective. If you require an immediate change to your personally identifiable information and are unable to make such a change using the available site resources, please contact us.

How does Lakeside handle changes to this Privacy Statement?

If Lakeside decides to change this privacy policy, Lakeside will post the changes on one or more websites and/or other places that Lakeside reasonably believes will give you notice of the change if you’re paying reasonable attention to the privacy provisions of Lakeside’s website(s) and/or resources.

Except as stated below, Lakeside will use information in accordance with the privacy statement, or version of the privacy statement, under which the information was collected.

If Lakeside decides to use information about you in a manner different from that stated in the privacy statement in effect at the time of collection, Lakeside will notify you by e-mail if, and to the extent that, you have provided your e-mail address. If you reply to such an e-mail within a reasonable time and request that Lakeside not use your personally identifiable information in the proposed new manner, Lakeside will honor your request, but Lakeside reserves the right to suspend your access to all or part of the services offered through one or more sites if you do so.

If you do not reply to such an e-mail, or Lakeside receives a reply of “undeliverable” or similar message from your last known e-mail address, in either case after a reasonable time, Lakeside will use the information in the proposed new manner.

Please be sure to update your e-mail and other contact information from time to time so that you don’t miss any communication by Lakeside of the kind contemplated by this section.

Are there exceptions to the other provisions of this Privacy Statement?

Notwithstanding anything else in this privacy statement to the contrary, Lakeside may collect personally identifiable information and use such information in ways other than those described above if Lakeside is required to do so by law or if Lakeside deems it advisable in the course of assisting law enforcement activities or protecting Lakeside’s sites, resources, or property. Without limiting the foregoing, Lakeside reserves the right to use and disclose any information that you provide to us if Lakeside deems it advisable in the prosecution or defense of any litigation involving your use of a good or service of Lakeside.

Special Information for California Residents

Your California Privacy Rights: California privacy law requires us to provide California residents with specific disclosures about our privacy practices, including telling you about the information we share with other third parties for their marketing purposes. You may request this information by contacting us using the contact information below.

How do you contact Lakeside?

If you (a) feel that Lakeside is not abiding by this privacy policy or if you have questions regarding the policy, (b) wish to begin or end receipt of newsletters, digital notifications or promotional information, (c) wish to update your user information, or (d) wish to opt in or out of any other service offered through Lakeside; please contact Lakeside using the following information.

Privacy Office
Lakeside Software, LLC

40950 Woodward Avenue
Bloomfield Hills, Michigan 48304 USA
Telephone: +1 248 686 1702