Lakeside Software Opens EMEA Head Office

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June 1, 2023 Update: Lakeside Software’s EMEA office is now located at 8 Devonshire Square, 6th Floor, Suite 06-102, London EC2M 4YJ.

Bloomfield Hills, MI ― July 23, 2012 ― Lakeside Software, a leader in big data analytics for IT professionals, today announced that it has opened a regional headquarters for Europe, Middle East and Africa (EMEA) based in the UK, and has appointed top industry veteran Tony Coleman to serve as its managing director.

This move is precipitated by rapidly expanding demand in EMEA for the company’s SysTrack IT business intelligence solutions. SysTrack is already used by over 500 systems integrators in countries around the world for desktop transformation projects and is deployed by thousands of customers.

Lakeside Software Solutions Limited, the EMEA head office, is located in the Thames Valley near London at 59-60 Thames Street, Windsor, Berkshire, SL4 1TX; telephone +44 (0) 1753 272360; email [email protected].

With almost 30 years’ experience in the IT industry in EMEA, Mr. Coleman has an excellent track record and network for helping to establish companies. A specialist in ‘start-up’ environments, he was a contributor to the success and trade sale of AppDNA and Netscaler to Citrix and the UK market floatation of Netstore. Most recently at AppDNA, Mr. Coleman was regional VP for Northern Europe where he defined, staffed and executed the go-to-market plan and was instrumental to accelerating AppDNA growth and building on a leadership position in a competitive market.

As managing director EMEA, Mr. Coleman will direct all regional sales and business development initiatives and recruit and lead all regional staff. In his new role, Mr. Coleman reports to Michael Schumacher, chief executive officer of Lakeside Software, and is a member of Lakeside’s executive management team.

Supporting Quotes

Michael Schumacher, chief executive officer, Lakeside Software: “This move is a natural progression for our firm. Our business is dramatically expanding in EMEA and especially in the U.K., and we need top talent situated in proximity to be able to manage this business and support our existing and new customers and partners. With his industry knowledge and contacts, Tony will be instrumental in our regional expansion and is a superb addition to the team.”

Tony Coleman, managing director EMEA, Lakeside Software: “Lakeside has clearly differentiated itself and proven its technology in IT analytics. Giving IT professionals the insight into their big data needed to master their infrastructure is very relevant today and Lakeside leads the way. It really offers a solution to end users and importantly to partners to solve current project delivery issues and build ongoing service revenue streams. After nearly fourteen years the company and its products are incredibly well regarded by its existing partners and customers and bringing Lakeside closer to them in EMEA is an obvious step. I’m excited to be joining Lakeside at this juncture and look to build an exceptional local team to support both our customers and partners.”

About Lakeside Software

Lakeside Software is a leading provider of business intelligence solutions for IT. SysTrack solutions for User Experience Scoring, End-to-End Monitoring, Problem Diagnostics, Power Management, VDI Assessment and Planning, and Windows 7 Migration empower IT with the knowledge to dramatically improve productivity and reduce costs. SysTrack’s patented and massively scalable DataMine distributed database architecture aggregates user-level data unmatched in depth and quality, enabling SysTrack’s sophisticated reporting intelligence to deliver unprecedented insight into application usage and resource utilization. Visit for more information.

Lakeside Software, SysTrack and SysTrack DataMine are registered trademarks and/or trademarks of Lakeside Software, Inc. in the United States and other jurisdictions. Third-party trademarks mentioned are the property of their respective owners.

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