Digital experience monitoring (DEM) has gained momentum in 2020 as millions of employees around the globe shifted to working from home, removing traditional modes of IT visibility overnight. The recently updated Gartner Market Guide for Digital Experience Monitoring[i] examines the state of the market, the firm’s recommendations, and some of the vendors involved.

Whether you’re new to digital experience monitoring or familiar with the technology, Gartner’s Market Guide for Digital Experience Monitoring has something to offer. In this post, we’ll explore some of what we believe to be the key takeaways from the report and how the DEM market is evolving to support the needs of its consumers.

What Is Digital Experience Monitoring (DEM)?

Digital experience monitoring is a performance analysis discipline that provides insight into a user’s journey within the digital workspace. DEM for internal employees is also sometimes referred to as end user experience management (EUEM).

Here’s how Gartner defines digital experience monitoring:

“Digital experience monitoring (DEM) technologies monitor the availability, performance and quality of experience an end user or digital agent receives as they interact with an application and the supporting infrastructure. Users can be external consumers of a service (such as patrons of a retail website), internal employees accessing corporate tools (such as a benefits management system), or a combination of both. DEM technologies seek to observe and model the behavior of users as a continuous flow of interactions in the form of user journeys.”[i]